FOR STARTUPS

Build a consistent brand from day one.

Brand guidelines for startups

Keep your startup’s logos, colours, typography and launch assets together in one brand portal. Give founders, early hires and collaborators a clear reference as your company grows.

Founder working on a computer in a warm studio
A CLEARER STARTING POINT

From first launch to your next milestone.

Startup branding moves quickly. Your pitch deck, website, product screens and launch campaigns often involve different people. A shared brand reference helps new collaborators find approved assets without relying on scattered files or outdated decks.

Small business team reviewing work together in a creative workspace
KEY BENEFITS

A stronger foundation for every next step.

01 / 04

A clear first impression

Put your logo, type and visual identity in one consistent place.

02 / 04

Faster team onboarding

Give early hires one guide to your startup’s visual standards.

03 / 04

Consistent launch assets

Help everyone use the current brand files across channels.

04 / 04

A system that can evolve

Keep your guidelines organised as you add products and people.

PLATFORM FEATURES

The essentials every growing startup needs.

Start with the identity you have and keep the latest guidance easy to find.

Creative team collaborating on a shared visual identity

Logo variations

Organise approved marks, wordmarks and symbols for different uses.

Colour and typography rules

Document the palettes and fonts used across your brand.

Templates and launch assets

Keep important presentation, marketing and communication assets together.

Guidelines by section

Separate logo, colour, typography and other visual guidance.

Updates in one workspace

Make the newest brand guidance easier to access as your identity evolves.

HOW IT WORKS

From creative assets to a usable brand guide.

  1. Bring your identity together

    Collect existing logos, colour values, fonts and approved designs.

  2. Explain the rules

    Document how your identity should appear on screens, pitches and campaigns.

  3. Share with your team

    Use the portal as a reference as employees and collaborators join.

WHO IT IS FOR

For founders, startup teams and growing ventures.

Made for early-stage teams, founder-led businesses, product startups, accelerators and young companies building a recognizable identity.

Founder and young collaborator in a small creative business
GOOD QUESTIONS

Frequently asked questions.

Explore Resources ↗
Why does a startup need brand guidelines?

Guidelines define how your logo, colours, type and assets should appear. They help founders and collaborators produce consistent material from the earliest campaigns.

Can a startup update its guidelines after launch?

Yes. Update the portal as your brand grows, including approved files and usage guidance.

What should a startup put in its brand portal?

Start with logos, colour values, fonts, pitch and marketing templates, and examples of approved use. Add chapters as new needs emerge.

How much does Brandguide IO cost for startups?

Starter is $8 monthly or $80 yearly; Studio is $30 monthly or $300 yearly; Agency is $99 monthly or $990 yearly. Annual pricing gives twelve months for the price of ten. Compare features on the pricing page. View plans and pricing.

YOUR NEXT CHAPTER

Make your brand easier to manage as your business grows.

Keep the essentials together, make every handoff clearer and give your brand room to grow. Start your free trial today, no credit card required. Try it for 14 days.